The Importance of Branding: How it Influences Consumer Perception and Purchase Behavior

Digital PR | April 1, 2020

Branding is important, not only for big brands with limitless budgets and a global presence, but also for small businesses and start-ups who are seeking customer loyalty and business success. Branding always gives your target audience (aka prospective customers) the opportunity to see who you are, what your purpose is, and ultimately determine if they Read more →

Why is Digital PR Important?

Digital PR | March 15, 2020

Digital PR is more than just a buzzword. It’s the key to success for just about any individual or business in today’s modern world. It swaps traditional PR strategies like manual outreach for newspaper and magazine features for search engine optimization, social media, web development, online reviews, influencer campaigns, and videos. Without it, it can Read more →

How Social Media Influencers Can Enhance Your [Digital] PR Strategy

Social Media | February 14, 2020

What is Influencer Marketing? In the past, influencer marketing was basically just featuring celebrities in advertisements for products and services in print, television, and radio ads. The “Got Milk?” campaign should ring a bell. Influencer marketing has evolved into a type of social media marketing that uses endorsements and product mentions from influencers on their Read more →

Digital PR Explained: How it Affects Search Rankings on Google

Digital PR, SEO | January 14, 2020

Digital PR is an integrated strategy for brands to shape their overall web presence and digital footprint. By converging SEO, social media, sponsored search, and website design, brands can leverage the individual components of Digital PR to manage every aspect of their brand online. Traditional PR evolved due to the need for companies to promote Read more →

Traditional PR vs Digital PR: Why You Can’t Rely Solely on Traditional in the Digital Age

Digital PR | December 4, 2019

When most people think of public relations (PR), they often picture a publicist who crafts press releases and attempts to place them in newspapers and industry-specific publications by reaching out to their contact list for that industry. Decades ago, this is exactly what PR was. It was all about building successful relationships with the press, Read more →

HOW DOES IT WORK?

We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …