NFT stands for Non-Fungible Token. It is a digital asset or token that is unique and can’t be replaced with another. One bitcoin, for example, can be replaced by another bitcoin but LeBron James video highlights from a particular NBA game can’t be replaced by just any other player or a different highlight. The bitcoin Read more →

Originally, the marketing world used PR, public relations that increased their brand awareness. As the world of marketing has evolved, we now have Digital PR, a more extensive online version of this marketing tactic. Digital PR trends are consistently evolving which results in massive improvements for a business. This online marketing strategy offers new ideas, means, Read more →

When brands begin exploring the world of Digital Public Relations (Digital PR), they want to know how quickly they can expect to see results. The honest answer is Digital PR strategy is similar to SEO in that it takes a bit longer to see results than with digital advertising. Digital PR is more organic, providing Read more →

While it might seem like a cop-out or even just plain laziness, recycling or repurposing content helps to not only expand its audience reach but also its lifespan. While creating new content it is important to be thoughtful with regards to existing data. So how can you repurpose content to benefit your customers? While some Read more →

John Mueller, Google Senior Webmaster Trends Analyst, offered considerable praise for digital PR in a recent Twitter conversation, even pointing out the significance of this strategy when compared to technical SEO. Mueller contributed to the discussion with this tweet, “I love some of the things I see from digital pr, it’s a shame it often Read more →