How Social Media Influencers Can Enhance Your [Digital] PR Strategy

Social Media | February 14, 2020

What is Influencer Marketing? In the past, influencer marketing was basically just featuring celebrities in advertisements for products and services in print, television, and radio ads. The “Got Milk?” campaign should ring a bell. Influencer marketing has evolved into a type of social media marketing that uses endorsements and product mentions from influencers on their Read more →

Digital PR Explained: How it Affects Search Rankings on Google

Digital PR, SEO | January 14, 2020

Digital PR is an integrated strategy for brands to shape their overall web presence and digital footprint. By converging SEO, social media, sponsored search, and website design, brands can leverage the individual components of Digital PR to manage every aspect of their brand online. Traditional PR evolved due to the need for companies to promote Read more →

Traditional PR vs Digital PR: Why You Can’t Rely Solely on Traditional in the Digital Age

Digital PR | December 4, 2019

When most people think of public relations (PR), they often picture a publicist who crafts press releases and attempts to place them in newspapers and industry-specific publications by reaching out to their contact list for that industry. Decades ago, this is exactly what PR was. It was all about building successful relationships with the press, Read more →

How Social Media Is Reshaping the PR Industry [Digital PR]

Digital PR | October 5, 2019

Facebook. Instagram. LinkedIn. Twitter. These are all examples of top leading social media platforms that just about everyone and their mother use these days. It’s no surprise that social media has quickly become one of the fastest growing industries. Whether you’ve worked in PR for decades or are new to it, it’s essential to understand Read more →

HOW DOES IT WORK?

We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …