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The Best Digital PR Strategies for 2021 and Beyond

If you’re looking for the best Digital PR strategies, Digital PR is here to help. We’ve put together a list of the best Digital PR strategies to help you reach your target audience and get your message across. Read on for Digital PR techniques, tactics, and strategies to help you get ahead.

Need more assistance? Contact Digital PR today!

What Are Digital PR Strategies?

Digital PR strategies take the principles of traditional PR and apply them to digital content. When you create content with a unique angle or hook and reach out to journalists and bloggers, you can get coverage (and therefore links) on relevant websites.

How to Create a Digital PR Strategy Template

Outline Your Goals

You should start by outlining your PR goals. What is the ultimate thing you want to accomplish with your PR efforts? You may want to:

  • Launch a new service or product
  • Grow your email marketing list
  • Increase sales
  • Enter a new market
  • Increase trust in your brand
  • Increase recruitment and retention
  • Improve employee morale and productivity
  • Or mix these goals!

Research, Research, Research

Creating an effective Digital PR strategy involves research – LOTS of research. A few of the things you should research include:

  • Competitor analysis
  • Target audience
  • Target publications
  • Content creation ideas
  • Social media audit
  • Brand performance on different platforms

You should also do a SWOT analysis and list:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Don’t know where to start in the research process? Digital PR can help – contact us today!

Set Objectives

Create objectives for each target audience and include a quantifiable result and a PR plan timeline for each. Each objective is typically one sentence, such as “Increase X by Y% in six months.”

Choose Tactics

Every strategy takes tactics to execute. There are many different PR tactics available to help you achieve your objectives.

Digital PR Tactics
Press Releases
No longer reserved for big company announcements, press releases are bread and butter communication tools in the digital realm.

Influencer Marketing
Celebrity influencers have millions of followers, many of whom are excited to purchase anything their idol recommends. You don’t need to pay hundreds of thousands of dollars for a celebrity – there are tons of smaller social media influencers whose followers are just as dedicated to supporting businesses who work with people they follow.

Guest Posting and Online Articles
Not only do well-researched, thought-provoking online articles have a lot to say about how your brand presents itself to the world, but the backlinks involved can give your search engine optimization (SEO) a big boost.

Interviews, Videos, and Podcasts
In today’s digital world, it’s easier than ever to put a “face” to your company with videos featuring facilities or interviews. Podcasts also help position your brand as an industry leader. An audience who hears directly from your brand is more likely to listen to the message.

Media Outreach
Just like in traditional PR, media outreach is a crucial part of Digital PR. Digital PR professionals should know how and who to pitch while being mindful of journalists’ life events and deadlines.

Create Content

Once you know who your target audience is and what your objectives are, you can create optimized, compelling content. You should flesh out details, draft, and redraft to ensure the tone and headlines are on point. Always make sure the quality, look, and feel of your final piece is perfect before sending it out into the world.


Once you have gotten everything ready, you need to reach out to website owners, bloggers, publishers, journalists, and influencers in your industry or local area to get the coverage you want. With the right content and plenty of pitches, you are maximizing your brand reach.

Get Help Creating Your Digital PR Strategy

You don’t need to come up with a Digital PR strategy all by yourself. Digital PR can help you create and implement the perfect strategy for your brand’s goals.

Contact us today by clicking here or calling 888-991-3509.

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We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …

Interested? Drop Us a Line: 954-763-1130