Digital Marketing During an Election: A Good Strategy?

Digital Marketing, Digital PR, Internet Marketing, Social Media | December 8, 2020

Digital marketing is always front and center in an election year, and 2020 has been no exception. Even so, the question remains, is increased digital marketing during an election a good strategy? During any election year, the advent of increased political campaign advertising makes many businesses question their marketing strategy. Will advertising amid the prevalent Read more →

Digital Rebranding: Five Great Ways to Give Your Business’ Brand a Facelift

Digital Marketing, Digital PR, Social Media | November 20, 2020

In all aspects of life and work, there are times when change is needed. Many times in business, these changes come in the form of rebranding. Rebranding—or more recently, digital rebranding—may occur following an acquisition or a merger, the development of a new corporate vision, or to pivot away from a corporate error or damaged Read more →

How “Fake News” Influences Audience Perspective

Digital PR, Social Media | October 7, 2020

You hear a great deal about “fake news” in today’s media landscape. In most cases, the information is not completely fake, but rather a bit of real news sprinkled with a deliberate intent to influence the behavior of the people. Whether for negative or positive effects, influencing readers in one direction or another is the Read more →

Top 10 Digital Marketing Trends That Will Continue to Thrive Post-Pandemic

Digital Marketing, Digital PR, eCommerce trends, Internet Marketing, SEO, Social Media | September 14, 2020

As the world hopefully moves toward post-pandemic status, digital marketing trends continue to evolve with the goal of helping you grow your business. Whether your company is a large trend-setter or a small business just starting out, staying aware of digital marketing strategies and how to implement them remains crucial for your success. Today’s global Read more →

Amazon vs. Walmart Proves Your Business Needs to Keep Up with Digital Marketing Trends

Digital PR, eCommerce trends | August 12, 2020

Regardless of the size of your business, your company should be keeping up with digital marketing trends. Doing so is crucial to growing your business successfully. For online businesses as well as brick and mortar stores, keeping up with the latest digital marketing trends is essential if you plan to successfully compete in today’s global Read more →

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