Brand assets are the unique characteristics of an organization that consumers use to distinguish a brand from its competitors.  Many organizations possess brand assets that could be used as leverage but are unaware that these assets exist. The following information was developed to help organizations identify their current brand assets, develop new ones, and learn Read more →

Digital public relations (PR) is important for creating and maintaining a positive presence on the web. Developing a successful digital PR campaign requires businesses to implement several strategies, including social media utilization, networking, and tracking KPIs. These digital PR strategies allow for organizations to connect with others in their industries, engage with a broader range Read more →

The year 2021 brought about many advancements in the world of digital marketing. There were numerous widgets, tools, and applications that successfully helped businesses improve their web presence, brand image, and resulted in higher revenues. This year organizations turned to social media, SEO content, and web applications to achieve internet marketing success. Next year there Read more →

The majority of Americans use the internet for keeping up with the latest news. Press releases can effectively improve your business’s credibility and increase the ranking of your brand. Creating engaging and interesting press releases is the key to success. Consumers need to enjoy your content enough to share it on social media and via Read more →

Social media marketing is the way of the future, and celebrity influencers can be a worthwhile investment when you want to target a specific audience. While most businesses work with smaller local or specialized influencers, the top brands shell out upwards of $1 million per post for the highest-paid celebrity influencers to promote their brand Read more →