The majority of Americans use the internet for keeping up with the latest news. Press releases can effectively improve your business’s credibility and increase the ranking of your brand. Creating engaging and interesting press releases is the key to success. Consumers need to enjoy your content enough to share it on social media and via word-of-mouth.
Effective press releases have the potential to increase traffic, leads, and generate sales. To produce successful press releases there are some key elements that must be included in your content.
The Benefits of Press Releases
Consumers enjoy reading the latest news articles. Creating your own press releases is a great way to engage consumers and direct them to your website. This increase in website traffic has the potential to result in more sales.
Consumers are also likely to share your content on social media if it is interesting and newsworthy. This has the potential to increase brand image and credibility.
Hire a Professional Writer for Your Press Releases
If you are a good writer, you may be able to learn how to write press releases. If you do not know how to or are not good at writing, it may be wise to hire a professional content writer. Journalism is a skill that takes years of practice.
Press Releases: Search Engine Optimization
Boosting your search engine optimization (SEO) is the most effective way to maximize traffic from your press releases. SEO is an ongoing process that involves content optimization and press releases are one of many SEO techniques to increase website traffic and search rankings.
Making sure that content is optimized for search engines is the key to increasing the traffic on your page. SEO works best for companies that are searched often but lack fierce competition.
Here are a few strategies that you must do for effective SEO in your press releases.
Boring and overused headlines will not convince consumers to read your press release. With any digital content, the first thing you must create is an engaging headline. Use power words and words that make the consumer feel something. Effective headlines should make the reader want to read your content.
Proper formatting is a crucial element for producing good SEO content. It is important to space out your content using lists, bullet points, numbers, and short paragraphs. These factors are a crucial part of how well search engines will rank your content.
A press release should be formatted as follows:
- Additional Information
It is important to research consumer demographics to ensure that you write content that will engage your audience.
Know The Competition
The key to creating a successful campaign is to know your audience and how the competition ranks. Search for other businesses in your sector to determine how successful they are in the industry. Read reviews, content, articles, and press releases to get a general idea of both the competition and what your general audience desires.
Google and other search engines scan web content for keywords. To write effective SEO content you must identify the keywords that consumers will use when searching for products and services. There are specific SEO tools that can be used but the idea of which keywords to use is straightforward.
In a press release or any digital content, keywords should be distributed throughout the content in a strategic manner. Keywords should be in the headline, subheadings, captions, and content. It is also important to spread them out and not to overuse them. Generally, most SEO content aims to use a keyword no more than five times otherwise the search engine may flag your content for keyword stuffing.
Placing links throughout your content, and in the appropriate places, is the key to utilizing backlinks. There should be links placed in the correct areas that make it easy for consumers to read more information, purchase your products, or invest in your services.
Promote Your Press Releases
Social media is a crucial part of running a successful business campaign. The majority of Americans use social media on a daily basis. Take advantage of this outlet by creating and maintaining a social media webpage for your business. This will improve your web presence and generate traffic.
You can use this outlet to post your news stories, products, services, and promotional events.
Contact Local News Agencies
Many local news outlets are always hunting for the latest news. Reach out to local journalists and ask them to promote your story.
Exults Digital PR Initiative
Many companies discover that the most effective way to generate traffic is to hire an agency that specializes in this area. Digital PR powered by Exults is a digital marketing agency out of Fort Lauderdale that provides its clients with all of their digital marketing needs.
Contact Digital PR today if you would like to increase your website traffic. Digital PR has developed effective, proven methods for developing press releases and/or other digital content. Their team of SEO professionals has been in the business for over 15 years and has helped hundreds of companies promote their business.