When brands begin exploring the world of Digital Public Relations (Digital PR), they want to know how quickly they can expect to see results. The honest answer is Digital PR strategy is similar to SEO in that it takes a bit longer to see results than with digital advertising. Digital PR is more organic, providing Read more →

Google is an extremely useful platform for businesses across all sectors and industries. Google has recently announced multiple changes that have occurred and/or will soon be going into effect on the platform. So, why is understanding the changes that are coming to Google Search important for your business? 2/3 of all Google Search inquiries start Read more →

Quick Navigation The Benefits of Press Releases Press Releases Are Multi-Functional Press Releases Are Simple to Create Press Releases Reach a Broader Audience Press Releases Employ Digital PR Press releases are a great way to share community activities, company information, and other events with the general public. Traditional press releases were aimed to attract attention Read more →

Social media marketing is the way of the future, and celebrity influencers can be a worthwhile investment when you want to target a specific audience. While most businesses work with smaller local or specialized influencers, the top brands shell out upwards of $1 million per post for the highest-paid celebrity influencers to promote their brand Read more →

Quick Navigation: What is Repurposing Content and Whys is it Important? Why Repurpose Content? 5 Ways to Repurpose Content for a Blog 5 Ways to Create and Repurpose Content on Social Media How to Repurpose Your Content with Digital PR What is Repurposing Digital Content? Essentially, repurposing new content involves changing formats, updating evergreen content, Read more →