Social media marketing is the way of the future, and celebrity influencers can be a worthwhile investment when you want to target a specific audience. While most businesses work with smaller local or specialized influencers, the top brands shell out upwards of $1 million per post for the highest-paid celebrity influencers to promote their brand Read more →

When brands begin exploring the world of Digital Public Relations (Digital PR), they want to know how quickly they can expect to see results. The honest answer is Digital PR strategy is similar to SEO in that it takes a bit longer to see results than with digital advertising. Digital PR is more organic, providing Read more →

While it might seem like a cop-out or even just plain laziness, recycling or repurposing content helps to not only expand its audience reach but also its lifespan. While creating new content it is important to be thoughtful with regards to existing data. So how can you repurpose content to benefit your customers? While some Read more →

Digital marketing is always front and center in an election year, and 2020 has been no exception. Even so, the question remains, is increased digital marketing during an election a good strategy? During any election year, the advent of increased political campaign advertising makes many businesses question their marketing strategy.  Will advertising amid the prevalent Read more →

As the world hopefully moves toward post-pandemic status, digital marketing trends continue to evolve with the goal of helping you grow your business. Whether your company is a large trend-setter or a small business just starting out, staying aware of digital marketing strategies and how to implement them remains crucial for your success.  Today’s global Read more →