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How to Create a Digital PR Campaign

If you understand the basics and importance of Digital PR, you may be wondering how to put together a successful Digital PR campaign. Digital PR is here to help. Let’s take a look at what steps you should take to create the perfect campaign for your brand.

Need help with your Digital PR campaign? Contact Digital PR today and let us put together a customized campaign to meet your needs.

What Is a Digital PR Campaign?

A Digital PR campaign is a comprehensive plan put together by a Digital PR company to help you identify and achieve your goals. Since each company or individual will have different goals and a different audience, each campaign is tailored to the brand’s needs.

Steps for Creating a Digital PR Campaign

While each campaign will have different details, here are the general steps you should follow to put together an effective Digital PR campaign.

Get to Know Your Audience

First, you need to know your target audience. Beyond some basic demographic information, you should figure out:

  • Where they find content they love
  • Where they get their news
  • Their potential pain points
  • What podcasts, if any, they listen to
  • Their interests
  • Which topics and themes most interest them
  • Which hashtags they engage with most

Create the Right Content

Once you know your target audience, you can create content that speaks to them. Different types of content appeal to different audiences.
Some examples of content you might create include:

  • Listicles (e.g., blogs, case studies)
  • Podcasts
  • Videos and GIFs
  • Infographics
  • Articles and helpful guides
  • And more!

In addition to ensuring your content is easily shareable on social media, you may want to create content specifically for social media as well as engaging with other, relevant content that will help spread your brand awareness.

Need help creating content? At Digital PR, we’re experts and work with exceptional content creators. Contact us today to learn more!

Create a Media List and the Perfect Pitch

While Digital PR involves much more than simple press releases, they are still a crucial part of any Digital PR campaign. Having the perfect press release doesn’t matter if nobody reads it, so you need to have the perfect pitch that will get journalists and bloggers to actually open their email. Here are some tips:

  • Make it personal. A pitch that’s clearly copy-pasted with their name added to the top won’t attract as much attention as one that’s personalized.
  • Grab their attention, from the email’s subject line to the article’s headline.
  • Research journalists to ensure you only send them relevant content.
  • Create content they can’t refuse.

Build Brand Awareness and Credibility

You must constantly work to build brand awareness and credibility. Not only is this essential for attracting and keeping customers, but it’s vital for search engine optimization (SEO), as well. Think about what makes your brand an authority and become subject matter experts in your industry.

Set Clear Objectives and KPIs to Measure Your Success

How do you know your Digital PR campaign is working unless you have specific, measurable goals? You should identify key performance indicators (KPIs) and regularly check to see if your campaign is reaching your goals.

Get Help Creating a Digital PR Campaign Today

Building the perfect Digital PR campaign takes time, tools, and experience you may not have. Digital PR can help you put together a strategy that will help bring in customers and revenue, improve and maintain your brand’s image, and take your business to the next level.
Contact Digital PR today to find out how we can help you. Click here or call 888-991-3509 now!

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We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …

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