Social media marketing is the way of the future, and celebrity influencers can be a worthwhile investment when you want to target a specific audience. While most businesses work with smaller local or specialized influencers, the top brands shell out upwards of $1 million per post for the highest-paid celebrity influencers to promote their brand Read more →

FAANG is an acronym for five of the world’s most prominent tech companies: Facebook, Apple, Amazon, Netflix, and Google. In addition to the diversity and range of their services, the FAANG companies managed to either maintain their financial holdings or expand during the coronavirus pandemic. Going into 2021, the FAANG companies are focusing on global Read more →

Digital marketing is always front and center in an election year, and 2020 has been no exception. Even so, the question remains, is increased digital marketing during an election a good strategy? During any election year, the advent of increased political campaign advertising makes many businesses question their marketing strategy.  Will advertising amid the prevalent Read more →

In all aspects of life and work, there are times when change is needed. Many times in business, these changes come in the form of rebranding. Rebranding—or more recently, digital rebranding—may occur following an acquisition or a merger, the development of a new corporate vision, or to pivot away from a corporate error or damaged Read more →

You hear a great deal about “fake news” in today’s media landscape. In most cases, the information is not completely fake, but rather a bit of real news sprinkled with a deliberate intent to influence the behavior of the people.  Whether for negative or positive effects, influencing readers in one direction or another is the Read more →