Digital PR for Associations That Represent Industries

If your association represents an entire industry, maintaining your reputation is critically important, as is the privacy and security of your organization’s top executives. Digital PR can help you achieve those goals.

Need assistance with your association’s Digital PR? We can help – contact us today!

What Is Digital PR?

A combination of organic SEO, content marketing, traditional public relations, and social media marketing, Digital PR can enhance search results, drive website traffic, boost social media engagement, increase awareness about your association, and protect the privacy of key executives in your organization with measurable results.

Why Do Associations That Represent Industries Need Digital PR?

Since your organization represents countless companies, its reputation is extraordinarily important to your entire industry. Just how important is your association’s reputation?

Some recent studies have shown as much as 75% of a company’s value is based on reputation. Additionally, a Deloitte survey of 300 top global executives showed reputation risk was listed as the #1 strategic business risk.

Digital PR helps control the conversation around your association, which can improve and maintain your reputation.

How Can Digital PR Help Associations That Represent Industries?

Exactly how does Digital PR assist associations that represent industries? Here are some of the top ways Digital PR tackles important issues.

Curate Your Association’s Search Results
People judge your association based on what they find online. We have ways to control your organization’s search results, manage which images and videos appear, and otherwise influence search suggestions. Some of the ways we accomplish this include:

• Provide an SEO boost to favorable news coverage and your association’s website
• Create and publish custom content to reinforce accurate messaging
• Influence Google Search’s autocomplete and search suggestions

Protect Your Association’s Security and Privacy
Did you know dozens of people-search sites sell sensitive personal information – including home addresses – for almost every American? Criminals, angry ex-employees, and anybody else who wants to harm your organization could get that information for one or more of your executives, potentially creating high-risk situations.

We accomplish this by:

• Scanning all these sites to find records of your executives’ personal information
• Requesting opt-outs from any site we find that information
• Offering recommendations and reporting on threats and sources of personal information
• Scanning social media and additional online channels to find other vulnerabilities
• Monitoring each site for compliance to ensure the information doesn’t get re-added

Change the Conversation About Your Association Online
If the news cycle is focusing on inaccurate or misleading information about your association, we can steer the online conversation to more accurate messaging, which can improve and maintain your organization’s long-term reputation.

Digital PR Reputation Services for Associations That Represent Industries

Here are some of the services we offer at Digital PR to help change conversations about your association online and curate your search results:

• Autocomplete and search suggestions repair
• Organic SEO
• Real-time monitoring
• Social media management
• Content creation and publishing
• Website development

Contact Digital PR Today for More Information

If your association that represents an industry needs help improving or maintaining its image, contact Digital PR today by clicking here or calling 888-991-3509. We’ll put together a perfectly personalized Digital PR campaign to meet your organization’s unique needs.