Digital PR is an integrated strategy for brands to shape their overall web presence and digital footprint. By converging SEO, social media, sponsored search, and website design, brands can leverage the individual components of Digital PR to manage every aspect of their brand online. Traditional PR evolved due to the need for companies to promote Read more →

When most people think of public relations (PR), they often picture a publicist who crafts press releases and attempts to place them in newspapers and industry-specific publications by reaching out to their contact list for that industry. Decades ago, this is exactly what PR was. It was all about building successful relationships with the press, Read more →

Facebook. Instagram. LinkedIn. Twitter. These are all examples of top leading social media platforms that just about everyone and their mother use these days. It’s no surprise that social media has quickly become one of the fastest growing industries. Whether you’ve worked in PR for decades or are new to it, it’s essential to understand Read more →