If you run any type of business, blog, or website, you’ve certainly heard about the importance of search engine optimization (SEO) in general and SEO marketing in particular. But what is SEO marketing? Why is it important? And how can you improve your SEO ranking?
Here are some basics about SEO to get you started, but you don’t need to tackle SEO on your own. Digital PR has a wealth of experience to help improve your SEO ranking. Contact us today to find out what we can do for you and your business.
Long gone are the days when you could simply stuff your page with keywords. SEO is now about catering your website to suit both algorithms and humans. In fact, the algorithms prioritize user experience, so tailoring your website to be read by a web crawler won’t help your site rank if humans don’t also have a good user experience.
How do you make sure your website beats out your competitors to land on the first page of search results? You follow certain guidelines that make your website more attractive to Google and other search engines.
93% of consumers used the internet to find a local business in the last year, with 34% searching every day. 76% of people who search on their smartphones for something nearby visit a business within a day, and 28% of those searches for something nearby resulted in a purchase.
SEO marketing is about targeting these people. Whether you have an international corporation or you’re focusing on local SEO services, ranking on the first page of Google (or another search engine) can make a significant difference in bringing visitors to your website and customers to your business.
While paid ads are very effective in laser-targeted visibility and give you the most control of your ad targeting, SEO is a long-term investment that drives traffic to your website and helps businesses obtain valuable leads and conversions for years with only a single page.
As there are thousands, if not millions, of factors that contribute to Google’s algorithm that ranks websites, there is no single way to boost your SEO ranking. Instead, you need to take a multi-pronged approach that will make your site more attractive to search engines and website visitors alike.
Here are some tips for enhancing your SEO strategy.
You must first audit your website to determine what your website health looks like and identify technical errors and on-page optimization opportunities.
Not sure how to do an SEO audit? Let our Digital PR experts help.
It’s integral to conduct a competitive audit to analyze what types of opportunity gaps we can capitalize on and leverage in your SEO strategy moving forward in order to stay competitive and outrank others in the search engine results pages (SERPs).
While backlinks are useful for directing traffic to your website from another site, they are also an important part of making your site appear more authoritative to search engines.
Our team of SEO backlink experts know exactly how to reputable and high-quality backlinks for your website.
Search engines want to help people find specific information. When somebody types something into a search engine, are they looking for information? A specific website? To purchase something?
Your goal is to provide what people are looking for in a format they want. We’ll do competitive content and keyword research to find which ways you can better offer your services or business information.
Don’t try to tackle the complicated and ever-changing world of SEO marketing yourself. Trust the experience of Digital PR to handle your SEO and improve your search rankings. We know all the latest SEO best practices and constantly look for updates to algorithms and other changes that could affect your ranking.
We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …
Interested? Drop Us a Line: 954-763-1130