If you decide to work with us, what does the Digital PR process look like? While each project is customized to your exact requirements, there is a general process we follow to create successful Digital PR campaigns.
Want to learn more about our process? Contact Digital PR today!
To put together the perfect plan for you, we need to know what we’re working with, so we’ll do a thorough reputation analysis. We’ll identify all negative and positive results featuring your brand or name, your top keywords, and any threats to your reputation.
From your reputation analysis, we’ll focus on:
Once we’ve completed your analysis, we can identify and build social media profiles, websites, blogs, business directory listings, and other web assets under your control and influence. From there, we can generate content and optimizations.
We can also optimize existing online assets by improving all profiles, pages, and sites so they have a maximum impact on Google search results.
Every successful Digital PR strategy includes content creation. This content may be posted on your own site or on third-party websites.
We first identify your target audience and what types of content appeal to them. From there, we come up with topics and basic content outlines that market your expertise and feature your brand and create high-quality press releases, bios, guest posts, and articles to shape your online narrative and establish a regular content schedule.
We’ll create a customized content publishing plan to keep your Digital PR campaign on track, scheduling content across a variety of channels.
With a combination of automatic and manual publishing systems, we can not only release your content on a schedule but also publish timely, trending content whenever needed.
We publish just about any type of content, including press releases, blog posts, case studies, social media updates, images, industry-related articles, and more.
Once your content has been published, we still need to promote it so you can have a fully successful Digital PR campaign. Our content promotion strategy entails three essential elements:
Are you ready to take advantage of Digital PR’s expertise to create a Digital PR campaign that will bring you tangible results? We live and breathe Digital PR and can help you get the results you’re looking for.
We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …
Interested? Drop Us a Line: 954-763-1130