When customers look for your business can they find the information they need?
With these stats in mind, you can’t afford to be wrong on this question. You need to be sure all your business listings are up to date and as accurate as possible. But what are business listings? How can you find and update them? Can Digital PR help?
Here’s what you need to know about business listings management.
Also referred to as citations, local business listings are online profiles for businesses. While some business listing sites are free, others charge a small annual or monthly fee.
Local business listings drive traffic and revenue by showing the most important information to people looking for your business or the services and products you offer.
Some of the most important information you should include is:
More people every day search with local intent, especially using mobile and voice searches. Examples of local searches include: “Miami doctor,” “Best tacos in Tampa,” and “Grocery stores near Los Angeles.”
Google, Yahoo, Bing, and other search engines use complex algorithms to deliver local search results. Some of the main factors Google uses in its algorithm include distance/location, relevance, and prominence. It gets this information from several key data points about a business, including the Name, Address, and Phone Number (NAP).
Search engines use business listings to try to confirm this information is accurate. If it isn’t, they won’t contact you to update the information. Instead, they will rank a more reliable company ahead of you in search results.
That’s why it’s important to stay up to date on all your local business listings. If you need help managing and optimizing your listings, contact Digital PR today to find out more about our business management listing services!
Google wants to provide the most useful search results. Google My Business signals and other citation signals make up nearly 36% of local search ranking factors, so incomplete, inaccurate, or incorrect information can seriously affect your potential customer’s ability to find you through a Google search.
When searching for a business online, customers usually want this information:
When displaying Google Maps results, Google highlights several local businesses in their “Local 3-Pack” – which shows up as the number one search result 93% of the time. If your business doesn’t appear in the local 3-pack, your potential customers may never see your business information.
In addition to optimizing your business listings, you should also focus on improving your local SEO ranking. DigitalPR can help with that!
Optimizing Business Listings
Business listings management helps optimize your business listings by actively updating and maintaining them so the most current and accurate local business listing data is found across the internet.
Creating and building listings is time-consuming and requires careful attention to detail. Why? In addition to the four main data aggregators – Neustar/Localeze, Factual, Infogroup, and Foursquare – dozens of local business listings sites can impact your local SEO, including:
We can audit your online presence, remove duplicate business listings, update existing listings, create new listings, and improve your local SEO.
We have been developing and refining the process of Digital PR for several years with proven results. We offer custom reporting based on the queries that matter to your business. While no two projects are exactly alike …
Interested? Drop Us a Line: 954-763-1130