As the Coronavirus continues to change the world and businesses adjust to what is likely a new normal, the pandemic is reshaping not only the PR industry but others as well. Some companies are facing the COVID-19 outbreak with crisis planning, while others are using social media to enhance their presence and reach their target Read more →

As communities around the globe adapt to the challenges of the coronavirus pandemic, businesses are facing their own unique struggles to survive. Even so, there is hope. Much like community members are banding together, brands have similar opportunities to unite in a show of support for one another. Everyone, from individuals to businesses, needs understanding, Read more →

Branding is important, not only for big brands with limitless budgets and a global presence, but also for small businesses and start-ups who are seeking customer loyalty and business success. Branding always gives your target audience (aka prospective customers) the opportunity to see who you are, what your purpose is, and ultimately determine if they Read more →

Digital PR is more than just a buzzword. It’s the key to success for just about any individual or business in today’s modern world. It swaps traditional PR strategies like manual outreach for newspaper and magazine features for search engine optimization, social media, web development, online reviews, influencer campaigns, and videos. Without it, it can Read more →

What is Influencer Marketing? In the past, influencer marketing was basically just featuring celebrities in advertisements for products and services in print, television, and radio ads. The “Got Milk?” campaign should ring a bell. Influencer marketing has evolved into a type of social media marketing that uses endorsements and product mentions from influencers on their Read more →