Can individuals have a “brand”? Yes! In fact, CEOs, company figureheads, and individuals in leadership roles should consider adding branding to their online marketing strategy. Not only does establishing your name as a brand help to cross-pollinate with your core business, Branding for individuals adds a layer of authority to your messaging.
Creating strong online assets that are closely tied to your name future-proofs your brand against potential issues- like inaccurate information being syndicated about you or someone with the same (or a similar) name. It also offers a variety of ranking opportunities to help combat inaccurate or negative information online.
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