Press releases are a great way to share community activities, company information, and other events with the general public. Traditional press releases were aimed to attract attention from journalists to develop an article that grabbed media attention.
In today’s modern world the press release process has changed drastically as a result of the digital news outlets, advanced technology, and available professional services. Despite the various changes in the press release over the last 100 years, these news snippets are still highly effective marketing tools.
The following informational article reveals why press releases are still a highly effective marketing tactic and relevant in our modern business culture.
1). The Benefits of Press Releases
Publishing regular press releases is an effective way to ensure that your brand remains relevant in your industry. There are numerous benefits to using press releases in part with your marketing campaign.
10 Benefits of a Press Release:
- Immediate Access to Audiences
- Improve Brand Image
- Promote an Event
- Reveal Exciting Company News
- Increase Digital and In-Person Traffic
- Engage Consumers
- Increase Brand Relevance
- Share Community Involvement
- Customers trust the information that is read in the news
- Improved SEO
Publishing a press release provides organizations with the opportunity to provide audiences with immediate information about their products, services, staff, or other useful information.
History of Press Releases
The first press release was developed in 1906 by Ivy Lee regarding the Atlantic Train wreck. Original press releases only contained basic information about an event and the related organization.
Journalists took this basic information and created an article about the newsworthy event. The news article was then shared via traditional media outlets.
Press Releases in the Digital Landscape
The modern digital world allows for press releases to be developed and distributed on the internet. This increases audience reach significantly, allowing people all over the world to receive information about your business.
Similar to the content on your website, digital press releases should be engaging, informative, and reflect positively on your brand image. These pieces should also be optimized to rank highly on search engines.
2). Press Releases Are Multifunctional
There are numerous ways that your business can use press releases to improve your brand image, improve morale, and increase revenue.
Show Employee Appreciation
Use press releases to share employee promotions, life events, and other accomplishments. This will improve workplace morale and demonstrate staff appreciation to the public.
Showcase Community Involvement
You can also improve your brand image by showcasing your involvement in the community. Share events that are in line with your brand image and reflect positively.
Announce Sales and Special Pricing Events
Announcing sales and special pricing events is the best way to increase your marketing efforts.
3). Press Releases Are Simple to Create
There are a range of different press release templates available online to get your company started. The content and formatting of a modern press release are still similar to traditionally published pieces. Digital press releases can involve additional elements that were not possible in print. For example, press releases can now include useful links to websites, professional profiles, and social media accounts.
An effective press release should involve several key formatting elements.
The headline is a significantly overlooked element of creating an effective news article. Audiences want to read valuable information and an article with a poor title will be overlooked.
The headline should be attention-grabbing, use emotional words, and provide intriguing, useful, and/or exciting information.
The beginning paragraph should reveal the intent of the news article. What is your organization announcing? For example, if you are promoting a sale event, this should be summarized in the headline and include the relevant date and time information.
Press releases should be short, informational, and informative, only containing an average of 3 to 4 paragraphs. The article should be kept at a length of one page.
At the end of the press release, you should include a section that summarizes your organization and paints your brand image in a positive light. Be sure to include a bullet list of services, products, and/or other organization-specific information. Also include a business website, phone, and other relevant links.
Other Elements of a Modern Press Release
Other important elements of a digital press release include:
- Release Date
- Company Logo
- Media Content
- Goal Setting
You should also include relevant statistics from reputable sources in your article and practice basic search engine optimization (SEO) skills. Some professionals can create SEO-optimized press releases to ensure that they rank on search engines. Check out some of DigitalPR’s press releases here.
4). Press Releases Reach a Broader Audience
Modern press release distribution is conducted digitally, creating opportunities for numerous development and distribution options. Digital press releases also reach a significantly wider range and higher number of consumers. Providing immediate information to audiences all over the world.
5). Press Releases Employ Digital PR
Creating SEO-optimized press release content requires extensive skills, knowledge, and effort that many organizations do not have the resources to perform in-house. Digital PR is the latest initiative from Exults, an internet marketing agency that delivers effective, custom-tailored digital marketing services. Some examples of our drafted press releases can be found here.
Digital PR specializes in handling all the aspects of press release creation and distribution for organizations across all industries.
Additional Digital PR Services Include:
- Search Engine Optimization (SEO)
- Keyword Research
- Content Strategy
- Social Media Management
- Website Content
A team of experienced and dedicated digital specialists is committed to research, collaboration, and press release creation and distribution.
Reach out to Digital PR today for more information about their results-driven services and to learn press releases have the potential to allow your business to thrive in the digital world.