Content Marketing & Link Building Services and Strategies to Improve Your Company’s Online Presence

Content marketing and link building are some of the most effective forms of marketing in today’s online landscape. Many of the top organizations, including Cisco Systems and Microsoft, employ these strategies and tactics to draw traffic – and customers – to their websites.

What is content marketing? What is link building? How do these work to bring people to your site to invest in your product or service?

Here are some of the basics about content marketing and link building as well as how Digital PR uses them to improve your SEO (search engine optimization) ranking.

What Is Content Marketing?

Content marketing focuses on creating and distributing relevant, valuable, and consistent content for your target audience online.
While each content marketing strategy will differ depending on the company and audience, it will usually include some combination of website content, blogs, infographics, and link building.

Website Content

Your website should be more than just a digital “address” with little more than some basic information about your company. Compelling website content draws potential customers to your website. Even if you don’t do any business online, increasing website traffic will increase foot traffic to your storefront.

Not only does excellent website content draw customers directly, but if you offer interesting, informative content, other websites may link to it. Potential customers may click on that link and end up on your website. More importantly, link building helps build your website’s credibility and authority, which is helpful to boost rankings on Google and other search engines.

Blogs

Blogs are another type of website content that can draw a large audience. When you provide useful information to your target demographic, you can rank for long-tail keywords and drive organic traffic to your website who are looking for information or guides related to your core services and products. Even if you attract people who might not be ready to move forward with your product or service yet, they will think of you first when they are ready.

Well-written, reputable blogs also contribute significantly to link building. When other websites deem your blog to be authoritative, they will link to it. Imagine how many potential customers a monthly or weekly blog could bring to your website.

Have overlapping or duplicate blog topics? Digital PR can also assist with conducting a blog audit and refreshing and combining existing blog posts to create optimized, evergreen content that will stay relevant over a long period of time.

Don’t feel comfortable writing a blog yourself? Or simply don’t have the time? Let Digital PR help.

Infographics

Excellent infographics not only improve your website content, but you can also use them for social media marketing. One thing to keep in mind is infographics must be relevant, accurate, eye-catching, and contain actionable takeaways.

While a picture is worth a thousand words, infographics should be short and to the point.

Link Building

Link building has always been one of the hallmarks of SEO and it has evolved greatly over time. Here are some of the best tools for building authoritative backlinks:

• Digital Press Release Distribution helps to build backlinks from online news stations, magazines, etc., who pick up your press release linking back to your website.
• NAP Listings & Industry-Related Directories
• Case studies can help you get links from industry publications and your peers.
• Whitepapers can be an excellent way to get industry-specific links and increase your site’s authority.
• Infographics can be shared across websites and social media, spreading backlinks on multiple platforms.
• Industry surveys and expert roundups provide useful information people will want to link to.
• Free content or tools, including podcasts, quizzes, ebooks, video interviews, or personalized reports, not only draw people to your site but can make them enthusiastic about sharing your content with others.
• Industry-related publisher outreach to get backlinks from external sources

What Does a Content and Link Building Marketing Agency Do?

Content marketing and link building go hand in hand with improving SEO rankings and creating an overall user-friendly website. A content marketing agency is a cornerstone solution for most small and large businesses (or individuals) to get the best ROI.

Content marketing services can include creating and maintaining a blog, auditing and improving website content, link building, putting together stunning infographics, and more.

We created Digital PR specifically to focus on content marketing, SEO, link building, social media marketing, and other online forms of marketing to help you grow your business.

To learn more about how we can assist you, click here or call 888-991-3509.