Digital PR + Examples

What Are Examples of Digital PR?

You may have heard that Digital PR can help increase brand awareness and improve your reputation. But what is Digital PR? How can a Digital PR agency help me? What are Digital PR examples? Here’s what you need to know.

Want to learn more or find out how we can help you? Contact us today!

What Is Digital PR?

Digital PR is a combination of traditional public relations, content marketing, SEO, and social media with the purpose of increasing a brand or business’s online presence. A Digital PR campaign has measurable results and drives website traffic, brand awareness, social media engagement, and backlinks (which are key for SEO).

How Can a Digital PR Agency Help Me?

Often times, businesses need help creating a comprehensive Digital PR strategy because they don’t have the time, resources, or creative team. Hiring a Digital PR agency will help you focus on improving operations, sales, and more.

At Digital PR, we create a personalized, customized Digital PR campaign for each client to help enhance their online presence using a variety of techniques like correcting inaccurate search results, building backlinks, managing social media profiles, syndicating digital press releases, and optimizing websites for organic search.

Digital PR Goals

Digital PR is a powerful tactic for establishing credibility online and generating exposure. We have strong content strategists that build relationships with bloggers, journalists, and editors who produce digital content to help reach larger, higher-quality audiences.

Some important Digital PR goals include:

• Drive organic traffic to your website
• Increase brand awareness and trust
• Build high-quality backlinks to a target domain
• Promote thought leadership

Digital PR Examples

Here are some examples of Digital PR goals and how to tell whether your Digital PR campaign is reaching them:

• Launch your company or product to a specific audience. To gauge effectiveness, monitor brand awareness and social engagement for your company or product.
• Reposition your brand. Monitor both suggested and related searches on top search engines to determine whether search trends are evolving.
• Create a brand association with a key term. Track the number of mentions of the key term with the brand during the campaign period and compare it to a benchmark number from before the campaign started.
• Increase website traffic. Use analytics to measure the increase in website traffic you can attribute to the campaign.
• Build a community. You can use the brand’s social platforms to measure the engagement and size of the community.
• Educate an audience. Perform audience research before and after the campaign.
• Drive and influence reviews of a brand. Measure the number of positive reviews on third-party platforms like Google My Business, Facebook, and Trustpilot before and after.
• Attract talent to your brand. Measure the increase in applications for or acceptance of vacancies.
• Generate brand mentions to support a brand’s SEO strategy. Count the number of brand mentions on high-authority editorial sites as a result of the campaign.

Contact Digital PR Today

Are you ready to let Digital PR help you improve and maintain your web presence? We have the tools, techniques, and experience to help you achieve all your goals. When you’re ready to put together the perfect customized Digital PR campaign, call 888-991-3509 or click here.