Digital PR is the intersection of traditional public relations, social media, content marketing, and search engine optimization (SEO) to increase and improve the online presence of a brand, company, or individual. It is a tangible, measurable strategy that drives sales, backlinks (a critical part of SEO), website traffic, brand awareness, and social following and engagement. Each Digital PR campaign has measurable results, so you know it’s working for your business.

How important is Digital PR?

Google’s Search Advocate John Mueller said Digital PR is “just as critical as tech SEO, probably more so in many cases.” If you want people to find positive results for you or your business in a search engine, you need Digital PR to help you get there.

Contact Digital PR today for a customized Digital PR campaign.

Digital PR is the key to success for nearly any business or individual in today’s modern world. It switches traditional PR strategies such as manual outreach for magazine or newspaper features for web development, search engine optimization (SEO), social media, videos, online reviews, and influencer campaigns.

Without Digital PR, you may seriously struggle to meet or exceed your goals as a brand, whether you own a law firm, doctor office, dental office, restaurant, or another business.

Digital PR ensures that people who want to find you or what you do find positive, correct information about you, your brand, or your business.

When you’re ready to tackle Digital PR, contact us for help!

When you combine search engine optimization (SEO) with public relations (PR), you get increased and improved brand awareness alongside higher website traffic, social media engagement, and more.

SEO PR is a measurable, data-driven form of public relations that can boost a brand’s visibility by moving it higher up in Google search results, providing a solid return on investment (ROI). SEO PR uses many of the same creative tactics and techniques used by traditional PR, but these tactics deliver more than just coverage since they are aimed at improving search results, which leads to additional website traffic, sales, and revenue.

Let the experts at Digital PR customize the perfect SEO PR campaign for you. Contact us today for more information.

Search engine optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. “Content” is anything you have designed for your target audience to see. It may include press releases, whitepapers, social media posts, thought leadership articles, and more.

Optimizing content for search engines increases visibility. Exactly how important is that visibility?

• The top 3 Google search results get 75.1% of all clicks.
• The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%.
• The #1 Google search result is 10 times more likely to get a click compared to the #10 result.

Digital PR can help you reach the top search results. Contact us today to find out how.

Digital PR involves a wide variety of strategies. Some of the most common Digital PR strategies include:

• Press releases let you announce any interesting, relevant news about your brand.
• Influencer marketing reaches people who are extremely interested in supporting businesses that work with people they follow.
• Online articles and guest posting help present your brand to the world with well-researched, thought-provoking information and offer valuable backlinks that boost your SEO.
• Corporate videos and interviews help you put a “face” to your company, making your audience more likely to listen to your message.
• Media outreach is as critical in Digital PR as it is in traditional PR. Digital PR professionals will reach out to the right journalists, media outlets, content strategists, and more to cover your brand in a positive aspect.

Let Digital PR put together the perfect Digital PR strategy for you. Contact us today!