Can individuals have a “brand”? Yes! In fact, CEOs, company figureheads, and individuals in leadership roles should consider adding branding to their online marketing strategy. Not only does establishing your name as a brand help to cross-pollinate with your core business, Branding for individuals adds a layer of authority to your messaging.

If you hold an executive position in any organization, your reputation and privacy are vitally important. Digital PR for executives can help with both of those concerns. At Digital PR, we have the experience and tools to help maintain or enhance your reputation and protect your privacy and security.

When done correctly, branding builds association in consumers’ minds with the ideals and goals your brand strives to achieve. The goal of Branding is to create a clear voice and highlight differentiators that set your brand apart from your competitors.

It may seem counterintuitive that an agency would need help with branding; however, it can be extremely challenging to focus on developing a strong brand identity for your agency when you’re in the weeds of day-to-day agency management.