Social media marketing is the way of the future, and celebrity influencers can be a worthwhile investment when you want to target a specific audience. While most businesses work with smaller local or specialized influencers, the top brands shell out upwards of $1 million per post for the highest-paid celebrity influencers to promote their brand on their Instagram account or other social media platform.
Which celebs are raking in the biggest bucks for their social media posts? These are the top 10 paid celebrity influencers in 2021, according to HopperHQ.
Highest-Paid Celebrity Influencers
Cristiano Ronaldo is a Portuguese soccer player who plays as a forward for Italy’s Serie A club Juventus and captains the Portugal national team. With more than 321 million followers on Instagram, sponsored posts on Ronaldo’s page cost an average of $1,604,000, making him the highest-paid celebrity influencer in 2021.
Not far behind Ronaldo is Dwayne “The Rock” Johnson, a WWE wrestler turned Hollywood blockbuster actor and an ideal endorser for health and fitness brands due to his muscular physique. Johnson has 258 million Instagram followers and commands an impressive $1,523,000 per Instagram post.
American singer and actress Ariana Grande is the most followed woman on Instagram, with more than 256 million followers. She has used her platform to advocate for racial, gender, and LGBT equality and is also an ideal beauty and fashion influencer. Grande’s average cost per post is $1,510,000.
4. Kylie Jenner
While 3 of the Jenner-Kardashian siblings from Keeping Up With the Kardashians fame make this top 10 list, Kylie Jenner’s 254 million followers and $1,494,000 average cost per post puts her firmly ahead of her sisters. Jenner has her own cosmetics brand, Kylie Cosmetics, and mostly endorses luxury fashion and beauty brands.
5. Selena Gomez
An American actress, singer, philanthropist, and executive producer, Selena Gomez has 248 million followers and commands an average of $1,468,000 per post. Gomez has an impressive Instagram engagement rate of 2.69%, which beats Cristiano Ronaldo’s engagement rate of 2.32% and blows Dwayne Johnson’s 0.37% engagement rate out of the water.
Another member of the Kardashian clan and half-sister of Kylie and Kendall Jenner, Kim Kardashian West has her own cosmetics brand, KKW Beauty, and works with numerous high-end beauty and clothing brands. She has 240 million followers and an average cost per post of $1,419,000.
7. Lionel Messi
Also known as Leo Messi, Lionel Messi is an Argentine soccer player. He plays for and captains the Argentina national team and is a free agent who most recently played for Barcelona. He endorses a wide variety of brands, has 240 million Instagram followers, and has an average cost per post of $1,169,000.
Beyoncé Knowles started her singing career in the 1990s as the lead singer of Destiny’s Child, one of the best-selling girl groups of all time. She is now a singer, songwriter, record producer, and actress and has sold more than 100 million records worldwide. For an average of $1,147,000 per post, you can reach her audience of 197 million followers.
With 186 million followers and an average cost per post of $1,112,000, Canadian singer Justin Bieber is the top male singer celebrity influencer. Bieber is one of the best-selling music artists of all time, having sold more than 150 million records.
10. Kendall Jenner
The third of the Jenner-Kardashian siblings on our list, Kendall Jenner has 178 million followers and charges an average of $1,053,000 per Instagram post. Jenner is a model and has worked with brands like Estee Lauder, Calvin Klein, and Victoria’s secret.
The Importance of Digital PR
These days, online time exceeds offline media consumption. As a result, brands need to focus their efforts on online public relations more than magazines, newspapers, and other types of offline promotion to stay relevant and reach a larger audience.
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Do you have an attractive website that keeps users on the page and ranks in a Google search? Do you have a strong social media presence? Are you effectively using influencers to promote your products?
If you answered no to any of these questions, you need the experience of Digital PR on your side.
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If your current public relations firm doesn’t provide the online PR you need to stay competitive in the digital age, contact Digital PR today by clicking here or calling 888-991-3509. We can handle every aspect of your digital PR campaign, from your website to social media marketing to organic SEO to press releases.