Google is an extremely useful platform for businesses across all sectors and industries. Google has recently announced multiple changes that have occurred and/or will soon be going into effect on the platform. So, why is understanding the changes that are coming to Google Search important for your business?
2/3 of all Google Search inquiries start and end on the platform. This means that users get the information they need without clicking on any external links.
In other words, customers may never have the opportunity to visit your website if it does not appear on the first page of Google.
In the following informational guide, we will explore all of the upcoming changes to Google Search. We will also reveal how you can utilize this information to help improve your business’s website traffic, brand image, and relevance in the online landscape.
Google Search and Your Business
Developing a search engine presence is critical for both online-only businesses and those with brick-and-mortar locations. Why is Google Search so important?
Prospective customers cannot find your website if you do not appear highly on Google Search.
Appearing highly on Google Search Engine provides businesses with countless benefits, including:
- Increased Exposure
- More Clicks
- Reach More Consumers
- Increased Conversion
- More Revenue
Google Combines Text, Image, and Video Search
Users will no longer need to switch between text, image, and video bars on the Google platform. Google has chosen to eliminate these tabs as a way of reimagining how search engines are utilized.
Google has announced that all search results, including text, image, and video content will now be available on the same page.
Enhanced Google Mobile Search
Google has announced that they will be upgrading the mobile search bar to improve the user experience (UX). These changes include features that allow users to obtain more accurate search results.
Google has announced that mobile users will experience enhanced search results with a focus on photo and video content.
Google has also announced its mobile application will soon feature deep integrations of Google Web Stories. The search engine results page will now boast a neat and visually appealing layout and include stories, videos, tips, and other relevant topic information. This feature will be available on all iOS devices.
Google Search Bar Links
Google has updated its platform to now display links directly in the search bar. Google will begin to suggest relevant links to the user before they submit a query.
Google Search Shortcut Capabilities
Google Search has expanded its capabilities in recent years. These capabilities include features that allow users to search the platform using photos, screenshots, voice commands, and more.
Google has announced that all of these advanced search features are now available as shortcuts on all iOS devices.
Filtered Query Results
Google Search is making it easier for consumers to find the most relevant results to their search inquiries. As users enter a query in the search bar, Google will suggest optional filters for more specific search results.
How to Use Google Search Changes to Improve Your Online Presence
You can use the information about all of these upcoming changes to improve your online rankings.
1). Optimize Your Website
Make sure that your website has been optimized to appear on Google Search. Creating a search engine-friendly website will require the utilization of several key SEO practices, including:
- Engaging Content
Proper optimization of your website will require advanced skills and knowledge. Click here to read more about creating an accessible and navigable website.
2). Use Rich, Original Photo and Video Content
Choose original and high-quality photos that have been optimized for your website. Use SEO tactics, including alt text for your images. Click here to read more about SEO tactics and how these practices can improve your web health.
3). Update Content for Search Engines
Google bot regularly scans the internet for website changes, including new posts. Posting regular, search-engine-optimized content is the key to remaining relevant on the platform. The more often that you post engaging, high-quality content, the higher you will appear in your search engine results page rankings (SERPS).
It is important to note that the quality and format of the content that you share must be original and relevant to your industry. Non-original and/or poorly written content can actually have an adverse effect and cause damage to your search engine rankings.
Professional Search Engine Services
Your business’s online presence is a major indication of how well you are succeeding in the real world. Search engine optimization, content creation, and other digital marketing skills require knowledge and experience. Reach out to a professional for help improving your business’s online marketing efforts today.
Choose a team of experienced search engine optimization professionals to help you reach your unique business goals. Digital PR has helped clients across numerous industries improve their online presence, increase traffic, and experience more conversions than ever before.
Digital PR Services Include:
- Website Development/Management
- Social Media Development/Management
- Search Engine Optimization
- Press Releases
Reach out to an experienced digital marketing agency today for more information about our services. Call 888-991-3509 or fill out a form online.