Facebook is a free social media platform that provides businesses with the opportunity to dramatically improve upon several crucial areas of marketing. A business Facebook account has the potential to increase brand relevance, improve brand image, and expand an organization’s digital footprint.
Developing, establishing, and maintaining multiple web channels and platforms may seem overwhelming. Do you really need a Facebook page if you are already established on other channels?
We will explore the numerous reasons your business needs a Facebook page and how to utilize this platform for maximum effectiveness.
Benefits of Social Media Marketing
Facebook and Twitter business accounts are both crucial elements in social media marketing campaigns. These free platforms provide businesses with a vast number of benefits.
Benefits of Social Media Marketing Include:
- Improved Brand Image
- Public Relations
- Increased Traffic
- Higher Search Engine Results Pages Rankings (SERPS)
- Networking Opportunities
One of the best things about Facebook is its versatility to work effectively for businesses in a range of industries. It also allows you to reach current consumers, and prospective customers, and network with other professionals in your industry.
Facebook Reaches Billions of Consumers
Facebook is one of the most utilized social media platforms and is home to a wide demographic of users of all ages, interests, and locations around the world. This social media giant boasts over 2 billion active users every month. Having a Facebook business page is a great way to reach all types of consumers.
Facebook Increases Website Traffic
Facebook allows consumers to easily access information about your brand’s products and services, reviews, and core website directly on your Facebook business page. Interested leads can then easily access your company website for more information. This has the potential to significantly improve website traffic.
Social Media Improves SEO
Facebook is indexed by Google search. The more places that your brand is located throughout the web, the more reputable your site will be to both Google and consumers.
Direct Consumer Engagement
Facebook allows businesses to reach and connect with existing customers and prospective clients. This direct engagement helps consumers put a face to brand name and view organizations in a more personal and positive light.
This also allows business owners to share positive reviews and respond to negative feedback. Always remember that the manner in which you respond to negative feedback is critical for ensuring brand image remains intact. Always remain professional, mature, and positive in your responses.
Promote Word-of-Mouth Advertisement
Expanding your Facebook presence and promoting a positive brand image and increased relevance has the potential to expand beyond the digital landscape. Consumers trust the reviews that they receive from their family, friends, and acquaintances. This form of marketing, known as Word-of-mouth advertisement, is the most effective and cost-efficient form of marketing.
Facebook Business Account Information
There are things that business owners should keep in mind during the development and management of their Facebook business accounts.
- Never use your personal account for a business page. This is an unprofessional decision and is against Facebook policies.
- Always remember your brand audience and image when posting any content on your personal account. This account is likely linked to your business page and will be directly associated with your brand.
- Use SEO strategies on your Facebook page to improve marketing effectiveness, including keywords, links, URL selection, etc.
- Develop a strong Facebook presence by practicing regular posting, sharing, liking, and engaging directly with audiences.
The best way to maintain brand relevance and an edge against competitors is to regularly update your page and stay connected with consumers.
Social Media Management
Establishing a solid Facebook presence has the potential to increase brand relevance, image, and reputation. You will still need to regularly update, manage, and utilize opportunities to engage with consumers after the development phase is complete. You will also need to regularly share the right content, at the right time, to reach your target audiences.
These benefits outweigh any potential time and effort required to develop this digital presence. Although a crucial element of marketing, not all businesses have the time or resources to handle the time-consuming and tedious tasks involved with social media development and management.
Businesses turn to Digital PR by Exults to handle their digital marketing campaigns. Digital PR provides a wide range of digital marketing services to meet their clients unique web needs.
Contact Digital PR today for more information about their results-driven services and to learn about social media development and management services.