Local search engine optimization, or SEO, is an essential element of every successful SEO marketing strategy. Local SEO strategies allow businesses to target consumers based on their unique geographical location. 

Local metrics refer to your business performance in local search results. Tracking and reviewing SEO metrics can promote various improvements for your business. So, which local metrics matter?

In the following informational guide, we examine the importance of local SEO and reveal how you should decide which local metrics matter for your business. 

What is Local SEO?

Local SEO is a term that refers to the information obtained on local Google Search Engine Results Pages. 

Local SEO Business Information May Include:

• Business Name
• Website
• Phone Number
• Photos and Videos
• Reviews
• Q&A’s

Local SEO provides customers with an abundance of business information directly on the Google Search Engine Results Page.

Why is Local SEO Important for Your Business?

A local business presence is crucial for increasing website traffic and improving the relevance of your brand. The following statistics demonstrate why local SEO is an essential part of your marketing strategy.

• The majority of consumers perform an internet search before visiting a business in person. 
• 90% of Consumers click on a link that appears on the first page of Google Search. 
• Organic searches make up 29% of all clicked links.

Keyword Performance

Keyword rankings are an important part of the success of your local SEO strategy. Keywords rankings are continuously evolving. Choosing and implementing the right keywords requires advanced keyword ranking technology and SEO implementation skills. 

Choose and monitor the keywords that you have chosen to evaluate their performance in your SEO campaign. Continue to utilize keywords that are highly effective and avoid less effective terms. 

Focus on Improving Your Bounce Rate 

Your bounce rate refers to the number of consumers who visit your website and exit without performing any actions. 

There are several reasons why improving your bounce rate is key to business success:

Increase Conversions 

Each customer that leaves your website without clicking on a link or filling out a form is a lost conversion. Reducing your bounce rate increases the likelihood that a site visitor will convert.

Google Rankings

One of the most important reasons to focus on your bounce rate is to improve your Google Search Engine Rankings. Your bounce rate is one of the factors Google uses to determine your website’s ranking position.

Identify Webpage Issues 

Evaluating your bounce rates can also help you identify any potential issues with your website and/or specific web pages. A high bounce rate may indicate issues with mobile optimization, navigation, or other accessibility issues. 

Number of New Website Visitors 

Another important metric to focus on is the number of new people who visit your business website. The number of new website visitors is a key indicator of how well your business is reaching consumers. 

Organic Traffic 

Organic traffic is the most important indicator of how well your business is ranking online. Organic traffic refers to the traffic that your website gains through SEO strategy and practices rather than placement advertisements.

Mobile Performance

More than half of consumers will access your website on a mobile device or tablet. Mobile optimization is a crucial element in developing an effective SEO strategy.

SEO-optimized websites are automatically reformatted on mobile smartphones. This provides consumers with an engaging and easy-to-navigate website experience across multiple channels, including tablets and mobile devices.

Increase Conversions 

Near-me searches are one of the most competitive inquiries performed on Google Search. Improve your local SEO to contribute to your ultimate goal of increased conversions. 

How to Improve Local SEO

An effective local SEO strategy will allow your business to rank higher than competitors on local Google Search Engine Pages. 

SEO Tips:

• Develop a detailed Google My Business Page 
• Stay up-to-date on Google’s Webmaster Guidelines.
• Build landing pages to track conversions.
• Use location-specific keywords.

Review Customer Actions 

Measuring, tracking, and evaluating consumer actions is one of the most important elements of your local SEO strategy. 

Google SEO reports provide businesses with several categories of important information that can help your business grow, including website traffic, calls, and requests. 

Implementing the majority of these SEO tips requires advanced technology, skills, and resources. An experienced SEO professional is the most effective and practical way to boost your business’s local SEO performance. 

Digital PR

Local search engine optimization has one of the most rewarding ROIs of any other form of digital marketing. How effective is your business’s current local SEO strategy?

Set your business up for success by developing and implementing an effective local SEO strategy. Reach out to a professional team of SEO marketing professionals who have the tools and resources to help your business succeed.

Digital PR is committed to providing businesses with results-driven public relations services, including:

• Website Development
• Organic SEO
• Social Media Development and Management
• Press Releases

Contact a digital marketing professional today by calling 888-991-3509 or reach out online for more information.