Do you currently use YouTube or TikTok in part with your online marketing campaign? Video content marketing is one of the most affordable ways to reach and connect with consumers, increase website traffic, and improve your business image. Which video content platform is right for your business?
TikTok and YouTube are two very popular video marketing platforms that have the potential to reach a broad range of audiences from all over the world.
Deciding which video content marketing platform is best for your business will depend on several factors, including your budget, audience, content, and more.
In the following informational guide, we compare the effectiveness of a content marketing campaign on TikTok Vs. YouTube. This information will help you decide which platform may be right for your business.
Benefits of Video Content Marketing
Video marketing is an effective way to reach a broad range of prospective consumers. There are numerous benefits of expanding your reach through online video-sharing platforms.
Benefits of Video Content Marketing:
- Builds Trust w/Consumers
- Good for Search Engine Optimization (SEO)
- Encourages Users to Share Content
- Increases Brand Relevance
- Keeps Users on Page Longer
Video marketing campaigns are also cost-efficient and can potentially result in a high return on investment, or ROI.
How to Choose Between TikTok Vs. YouTube
There are several things that you should consider when deciding which video content platform would be the most effective for your business.
Factors to Consider Include:
- Content Type
- Engagement Rate
- Target Audience
Determine Your Target Audience
Determining your target audience is an essential part of choosing which platform may be right for you. TikTok mostly appeals to younger audiences.
However, Gen Z and millennials are more likely to trust video content that is shared on YouTube more than the content found on TikTok.
YouTube has been a popular contender since the platform was first released in 2015. YouTube is a popular choice for streaming major sports, social, and cultural content. YouTube features longer videos that consumers are more likely to trust as a reputable source.
YouTube currently has over 2 billion monthly users and is the most popular video streaming service in the world.
YouTube Video Duration
YouTube is a good platform for businesses that need to share a longer duration of video content. YouTube videos are significantly longer than the length of the content that can be posted on TikTok. The average length of content posted on YouTube is 11.7 minutes.
Also, YouTube offers greater flexibility when it comes to content length. If the account is verified the company can post videos up to 2 hours long. On the other hand, unverified accounts’ video lengths are contained to 15 minutes. Although, YouTube also offers Shorts and Live Streaming options to users. The services are a popular medium for those watching the news, sports, or gaming content creators.
YouTube reaches a broader range of audiences, according to studies, with 95% being between the ages 18 and 29. These users will spend an average of 45.6 minutes a day on the app, watching videos, podcasts, news, or shorts. The site has over 2.1 billion monthly active users.
YouTube Content Niches:
- Evergreen Content
- Instructional Videos
- Video Games
- Social Videos
TikTok is a newer video content platform that appeals to younger audiences. TikTok was established in 2017 and features short, attention-grabbing video segments. TikTok is not as popular as YouTube but is growing in popularity at a significantly fast pace. In fact, it was the most downloaded app in 2021.
TikTok is currently the most downloaded application around the world with over 2 billion downloads. In addition, the site revealed that it has 1 billion active monthly users worldwide, making it the third-largest social network.
TikTok Video Length
TikTok features video content that is specifically optimized for mobile phone devices. The average video on TikTok last as few as 15 to 60 seconds. This is significantly shorter than YouTube videos that can last for extended periods of time.
These short videos are a great choice for sharing specialized content that is generally related to a specific topic.
Since its founding, TikTok has been most popular among younger audiences. Out of their 80 million active US users, around 80% are of ages 16-34 and about 26% are of ages 16-24. In addition, the app has a majority of female users, ranking at 60% female and 40% male.
TikTok Content Niches:
- Short Specialized Series Topics
- Funny, Short Videos
- Product Reveals
- Any Bite-Sized Content
Additional TikTok and YouTube Platform Features
TikTok and YouTube both offer features that can be beneficial for your business operations.
TikTok and YouTube both offer users the opportunity to develop advertisements directly within the applications.
TikTok allows users to create in-feed ads, branded effects, and user-generated hashtag challenges. TikTok does have a minimum ad spending requirement of $50.
YouTube offers a more extensive variety of advertisement options, including bumper, overlay, skippable and non-skippable ads.
Setting up a business account is free on TikTok and on YouTube. YouTube does offer monetary compensation for ad sharing.
Developing an effective internet marketing campaign requires businesses to expand their online presence across multiple platforms. Both TikTok and YouTube are popular platforms that can be beneficial for your business’s relevance, image, and revenue.
A strong digital presence is more important now than ever before. Choosing the best platform for your business doesn’t have to be complicated. The best platform simply depends on your unique business goals, content type, budget, and various other factors.
Reach out to the internet marketing campaign professionals at Digital PR today for more information. Digital PR is the latest online marketing initiative by Exults, a premier Digital Marketing Agency that is committed to helping clients succeed in the world of online marketing.